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What is a Cookie and What are Web Beacons?
There are essentially two types of cookies, first-party, and third party. While both types are technically the same thing and perform the same type of functions, the main difference is how they are created and how they are subsequently used.
First party cookies. First-party cookies are created by the website you are visiting. A website can only access the cookies it placed itself on your device, such that for example, cookies placed when you visited a search engine cannot be accessed by our website.
Third-party cookies. Third-party cookies are created are set by a third-party site separate from the site you are visiting and are mainly used for tracking and online advertising purposes. They also allow website owners to provide certain services. This type of cookies can be placed through what is known as Web beacons (more on that below). As mentioned above, since a website can only access the cookies it placed, we cannot access third-party cookies that are placed through our website.
Web beacons are often referred to as a pixel tag, are a clear image, usually, no more than 1-pixel x 1-pixel transparent image, that is placed on a website or in an email to monitor how a user interacts with specific content. Web beacons work by sending information along with the request to the third party’s web server when requesting the file, which file is different depending on the use, but can be an actual creative (an ad) or a clear pixel, which is completely invisible to the user but allows to place a third-party cookie.
We Use the Following Cookies
- Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website or use a shopping cart.
- Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users find what they are looking for easily.
- Functionality cookies: These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
We use web beacons in our promotional emails to gather statistics around email opening and interaction with the content of our promotional emails to analyze the performance of our email campaigns.
We track your interaction with our promotional emails as an indicator of your interest in our products and services.
We may adjust the type of messaging and the way we reach out to you based on your interaction with our previous email campaigns.
Modification to our Analytics Policy
Who We Share Your Data With
We share your data with the following service providers: